مدیریت بحران

مدیریت بحران

نقش هوش مصنوعی در کنترل استراتژیک: بینش‌هایی از یک مرور سیستماتیک

نوع مقاله : مقاله علمی - پژوهشی

نویسندگان
1 استاد، دانشکده مدیریت راهبردی، دانشگاه عالی دفاع، تهران، ‌ایران
2 دانشجوی دکترای مدیریت راهبردی، دانشگاه صنعتی مالک‌اشتر، تهران، ‌ایران
چکیده
درگذشته کنترل استراتژیک به‌عنوان یک فعالیت انسان‌محور در نظر گرفته می‌شد که به‌شدت به قضاوت، تجربه و هوش انسانی متکی بود. بااین‌حال، با ظهور هوش مصنوعی، به‌ویژه در زمینه‌هایی مانند یادگیری ماشین، تجزیه‌وتحلیل پیش‌بینی و پردازش زبان طبیعی، ما شاهد تغییر شیوه‌های کنترل استراتژیک به سمت سیستم‌های کنترل خودکار و الگوریتم محور هستیم. این مقاله به‌مرور سیستماتیک مقالاتی که در 4 سال اخیر در حوزه نقش هوش مصنوعی در کنترل استراتژیک منتشرشده است، می‌پردازد. بدین منظور، با جستجو و بازیابی مطالعات از درون شش پایگاه اطلاعاتی معتبر، 1050 مقاله شناسایی و توسط معیارهای عدم شمول غربالگری شد. نهایتاً تنها 130 مقاله برای مطالعه مروری انتخاب شدند. از کل مقالات، 47 مقاله مرتبط با ادبیات نقش هوش مصنوعی در کنترل استراتژیک بود. یافته‌ها نشان می‌دهد که هوش مصنوعی با ارائه بینش‌های مبتنی برداده، مدل‌سازی پیش‌بینی کننده و برنامه‌ریزی سناریو به‌طور قابل‌توجهی فرآیندهای تصمیم‌گیری را ارتقا می‌دهد. علاوه بر این، هوش مصنوعی وظایف روزمره مانند نظارت بر عملکرد و گزارش‌دهی را خودکار می‌کند و منابع انسانی را برای عملکردها استراتژیک پیچیده‌تر آزاد می‌کند. چالش‌های ادغام هوش مصنوعی در کنترل استراتژیک شامل نیاز به داده‌های باکیفیت بالا، تخصص فنی و توسعه ساختارهای سازمانی جدید برای تطبیق فرآیندهای مبتنی بر هوش مصنوعی است. علاوه بر این، نگرانی‌های اخلاقی مانند سوگیری در الگوریتم‌های هوش مصنوعی و عدم شفافیت و پاسخگویی در تصمیم‌گیری هوش مصنوعی باید موردتوجه قرار گیرد. این مقاله بر اهمیت توسعه سیستم‌های مدیریت داده قوی، مهارت‌آموزی مجدد کارکنان و اجرای چارچوب‌های اخلاقی برای اطمینان از اینکه هوش مصنوعی مکمل هوش انسانی است نه جایگزین آن، تأکید می‌کند. درنتیجه، هوش مصنوعی این پتانسیل را دارد که حیطه کنترل استراتژیک را با بهبود تصمیم‌گیری، خودکارسازی فرآیندهای کلیدی و ارائه بینش‌های پیش‌بینی کننده متحول کند.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

The Role of Artificial Intelligence in Strategic Control: Insights from a Systematic Review

نویسندگان English

Naser Poursadegh 1
Mona Abdi 2
1 Prof., School of Strategic Management, Supreme National Defense University, Tehran, Iran
2 PhD. Student of Strategic Management, Malek‎ Ashtar‎ University ‎of ‎Technology, Tehran, Iran
چکیده English

In the past, strategic control was regarded as a human-centered activity, heavily reliant on human judgment, experience, and intelligence. However, with the emergence of artificial intelligence-particularly in areas such as machine learning, predictive analytics, and natural language processing-we are witnessing a shift in strategic control practices towards automated and algorithm-driven systems. This paper systematically reviews articles published in the last four years concerning the role of artificial intelligence in strategic control. A search and retrieval of studies from six reputable databases identified 1,050 articles, which were screened based on exclusion criteria. Ultimately, 130 articles were selected for the review, of which 47 were relevant to the literature on the role of artificial intelligence in strategic control. The findings indicate that artificial intelligence significantly enhances decision-making processes by providing data-driven insights, predictive modeling, and scenario planning. Furthermore, AI automates routine tasks such as performance monitoring and reporting, freeing human resources for more complex strategic functions. The challenges of integrating AI into strategic control include the need for high-quality data, technical expertise, and the development of new organizational structures to accommodate AI-driven processes. Additionally, ethical concerns such as bias in AI algorithms and the lack of transparency and accountability in AI decision-making must be addressed. This paper emphasizes the importance of developing robust data management systems, reskilling employees, and implementing ethical frameworks to ensure that AI complements rather than replaces human intelligence. Consequently, AI has the potential to transform the field of strategic control by enhancing decision-making, automating key processes, and providing predictive insights.

کلیدواژه‌ها English

Artificial Intelligence
Strategic Control
Decision-Making
Predictive Analytics
Automation
  1. Keding C. Understanding the interplay of artificial intelligence and strategic management: four decades of research in review. Management Review Quarterly. 2021;71(1):91-134.
  2. Huang M-H, Rust RT. A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science. 2021;49:30-50.
  3. Ali F, Suri P, Pandey S, Kathuria S, Kumar A, Negi P, editors. Prediction of Stock Market Analysis by Artificial Intelligence. 2023 IEEE International Conference on Contemporary Computing and Communications (InC4); 2023: IEEE.
  4. Borges AF, Laurindo FJ, Spínola MM, Gonçalves RF, Mattos CA. The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions. International journal of information management. 2021;57:102225.
  5. Chernov AV, Chernova VA, Komarova TV, editors. The usage of artificial intelligence in strategic decision making in terms of fourth industrial revolution. 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019); 2020: Atlantis Press.
  6. Trunk A, Birkel H, Hartmann E. On the current state of combining human and artificial intelligence for strategic organizational decision making. Business Research. 2020;13(3):875-919.
  7. Wagner DN. Strategically managing the artificially intelligent firm. Strategy & Leadership. 2020;48(3):19-25.
  8. Fatima S, Desouza KC, Dawson GS. National strategic artificial intelligence plans: A multi-dimensional analysis. Economic Analysis and Policy. 2020;67:178-94.
  9. Papyshev G, Yarime M. The state’s role in governing artificial intelligence: development, control, and promotion through national strategies. Policy Design and Practice. 2023;6(1):79-102.
  10. Marchi L, Marasca S, Chiucchi MS. Controllo di gestione: G. Giappichelli Editore; 2018.
  11. Marasca S, Marchi L, Riccaboni A. Controllo di gestione: metodologie e strumenti: Knowità; 2009.
  12. Pavan A. Controllo interno e di gestione nella prospettiva del valore. Management Control. 2019(2019/Suppl. 1
  13. Marchi L. L'evoluzione del controllo di gestione nella prospettiva informativa e gestionale esterna. Management Control: 3, 2011. 2011:5-16.
  14. Krumeich J, Jacobi S, Werth D, Loos P, editors. Towards planning and control of business processes based on event-based predictions. Business Information Systems: 17th International Conference, BIS 2014, Larnaca, Cyprus, May 22-23, 2014 Proceedings 17; 2014: Springer.
  15. Marchini PL, Davoli L, Belli L, Medioli A. Internet of Things e Industria 4.0: un case study di successo di digital manufacturing. Management Control: 3, 2019. 2019:11-34.
  16. Hossnofsky V, Junge S. Does the market reward digitalization efforts? Evidence from securities analysts’ investment recommendations. Journal of Business Economics. 2019;89(8):965-94.
  17. Kohnová L, Papula J, Salajová N. Internal factors supporting business and technological transformation in the context of Industry 4.0. Business: Theory and practice. 2019;20:137-45.
  18. Lombardi R, Cano-Rubio M, Schimperna F, Trequattrini R. The impact of smart technologies on the management and strategic control: a structured literature review. Management Control: special issue 1, 2021. 2021:11-30.
  19. Schimperna F, Lombardi R, Belyaeva Z. Technological transformation, culinary tourism and stakeholder engagement: Emerging trends from a systematic literature review. Journal of Place Management and Development. 2021;14(1):66-80.
  20. Anderson J, Rainie L, Luchsinger A. Artificial intelligence and the future of humans. Pew Research Center. 2018;10(12).
  21. Brynjolfsson E, McAfee A. The second machine age: Work, progress, and prosperity in a time of brilliant technologies: WW Norton & company; 2014.
  22. Davenport TH, Ronanki R. Artificial intelligence for the real world. Harvard business review. 2018;96(1):108-16.
  23. Herremans D. aiSTROM–A roadmap for developing a successful AI strategy. IEEE Access. 2021;9:155826-38.
  24. Kitsios F, Kamariotou M. Artificial intelligence and business strategy towards digital transformation: A research agenda. Sustainability. 2021;13(4):2025.
  25. Stone M, Aravopoulou E, Ekinci Y, Evans G, Hobbs M, Labib A, et al. Artificial intelligence (AI) in strategic marketing decision-making: a research agenda. The Bottom Line. 2020;33(2):183-200.
  26. Sandu AK. The Role of Artificial Intelligence in Optimizing Rubber Manufacturing Processes. Asia Pacific Journal of Energy and Environment. 2023;10(1):9-18.
  27. Wright RW, Brand RA, Dunn W, Spindler KP. How to write a systematic review. Clinical Orthopaedics and Related Research®. 2007;455:23-9.
  28. Amer M, Hilmi Y, El Kezazy H, editors. Big Data and Artificial Intelligence at the Heart of Management Control: Towards an Era of Renewed Strategic Steering. The International Workshop on Big Data and Business Intelligence; 2024: Springer.
  29. Sætra HS. A shallow defence of a technocracy of artificial intelligence: Examining the political harms of algorithmic governance in the domain of government. Technology in Society. 2020;62:101283.
  30. Mohamed R, HANOUNE M. Strategic Information Systems and Artificial Intelligence in Business. International Journal of Information Technology and Applied Sciences (IJITAS). 2021;3(2):78-83.
  31. Kaplan A, Haenlein M. Rulers of the world, unite! The challenges and opportunities of artificial intelligence. Business Horizons. 2020;63(1):37-50.
  32. Cotrufo N, Saloux E, Hardy J, Candanedo J, Platon R. A practical artificial intelligence-based approach for predictive control in commercial and institutional buildings. Energy and Buildings. 2020;206:109563.
  33. Shafiabady N, Hadjinicolaou N, Din FU, Bhandari B, Wu RM, Vakilian J. Using Artificial Intelligence (AI) to predict organizational agility. Plos one. 2023;18(5):e0283066.
  34. Losbichler H, Lehner OM. Limits of artificial intelligence in controlling and the ways forward: a call for future accounting research. Journal of Applied Accounting Research. 2021;22(2):365-82.
  35. Benbya H, Pachidi S, Jarvenpaa S. Special issue editorial: Artificial intelligence in organizations: Implications for information systems research. Journal of the Association for Information Systems. 2021;22(2):10.
  36. Valtiner D, Reidl C. On change management in the age of artificial intelligence: a sustainable approach to overcome problems in adapting to a disruptive, technological transformation. Journal of Advanced Management Science Vol. 2021;9(3).
  37. Leggat S, Yap K. How are hospitals using artificial intelligence in strategic decision making?—a scoping review. Journal of Hospital Management and Health Policy. 2020;4.
  38. Hodgins J. Would artificial intelligence make strategy ‘less human’? The Journal of Intelligence, Conflict, and Warfare. 2022;5(1):75-84.
  39. Johnson J. Automating the OODA loop in the age of intelligent machines: reaffirming the role of humans in command-and-control decision-making in the digital age. Defence Studies. 2023;23(1):43-67.
  40. Bayrak AE, McComb C, Cagan J, Kotovsky K. A strategic decision-making architecture toward hybrid teams for dynamic competitive problems. Decision Support Systems. 2021;144:113490.
  41. Kim J-S, Seo D. Foresight and strategic decision-making framework from artificial intelligence technology development to utilization activities in small-and-medium-sized enterprises. foresight. 2023;25(6):769-87.
  42. Simpson J, Oosthuizen R, Sawah SE, Abbass H. Agile, antifragile, artificial-intelligence-enabled, command and control. arXiv preprint arXiv:210906874. 2021.
  43. Noriega R, Pourrahimian Y. A systematic review of artificial intelligence and data-driven approaches in strategic open-pit mine planning. Resources Policy. 2022;77:102727.
  44. Johnson J. Delegating strategic decision-making to machines: Dr. Strangelove Redux? Journal of Strategic Studies. 2022;45(3):439-77.
  45. Dorneanu B, Zhang S, Ruan H, Heshmat M, Chen R, Vassiliadis VS, et al. Big data and machine learning: A roadmap towards smart plants. Frontiers of Engineering Management. 2022;9(4):623-39.
  46. Alet J. Effective integration of artificial intelligence: key axes for business strategy. Journal of Business Strategy. 2023;45(2):107-14.
  47. Al Dosari FHM, Abouellail SIAD. Artificial Intelligence (AI) Techniques for Intelligent Control Systems in Mechanical Engineering. American Journal of Smart Technology and Solutions. 2023;2(2):55-64.
  48. Fan Y, editor Research on internal control of yihua company under technology of artificial intelligence. 2022 2nd International Conference on Social Sciences and Intelligence Management (SSIM); 2022: IEEE.
  49. Miller R. The Role of Machine Learning and Artificial Intelligence in Strategic Management. Available at SSRN 4392353. 2023.
  50. Parimalam PI, Dhanabagiyam S. Strategic role of artificial intelligence and the power of ehrm for innovative human resource management. Asian Journal of Management. 2023;14(3):207-10.
  51. Eriksson T, Bigi A, Bonera M. Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation. The TQM Journal. 2020;32(4):795-814.
  52. Martorell JR, Tirado F, Blasco JL, Gálvez A. How does artificial intelligence work in organisations? Algorithmic management, talent and dividuation processes. AI & SOCIETY. 2024:1-11.
  53. Bisht D, Singh R, Gehlot A, Akram SV, Singh A, Montero EC, et al. Imperative role of integrating digitalization in the firms finance: A technological perspective. Electronics. 2022;11(19):3252.
  54. Naqvi A. Artificial intelligence for audit, forensic accounting, and valuation: a strategic perspective: John Wiley & Sons; 2020.
  55. Melnychenko O. Is artificial intelligence ready to assess an enterprise’s financial security? Journal of Risk and Financial Management. 2020;13(9):191.
  56. Lombardi R, Schimperna F, Marcello R. Human capital and smart tourism's development: primary evidence. International Journal of Digital Culture and Electronic Tourism. 2021;3(3-4):294-309.
  57. Lepskiy V. Artificial Intelligence in Subject-Oriented Control Paradigms. Russian Journal of Philosophical Sciences= Filosofskie nauki. 2021;64(1):88-101.
  58. Bytniewski A, Matouk K, Chojnacka-Komorowska A, Hernes M, Zawadzki A, Kozina A, editors. The functionalities of cognitive technology in management control system. Asian Conference on Intelligent Information and Database Systems; 2020: Springer.
  59. Elsayed Fayed A. Artificial Intelligence for marketing plan: the case for e-marketing companies. 2021.
  60. Li J, Ma S, Qu Y, Wang J. The impact of artificial intelligence on firms’ energy and resource efficiency: empirical evidence from China. Resources Policy. 2023;82:103507.
  61. Elahi M, Afolaranmi SO, Martinez Lastra JL, Perez Garcia JA. A comprehensive literature review of the applications of AI techniques through the lifecycle of industrial equipment. Discover Artificial Intelligence. 2023;3(1):43.
دوره 14، شماره 4 - شماره پیاپی 32
شماره پیا پی 32 زمستان 1404
پاییز 1404
صفحه 74-105

  • تاریخ دریافت 15 فروردین 1404
  • تاریخ بازنگری 27 خرداد 1404
  • تاریخ پذیرش 06 مرداد 1404