Malek Ashtar University of Technology in collaboration with the Iranian Association of Safety Sciences Emergency Management 2345-3915 14 1 2025 03 21 Designing a Crisis Management Improvement Model with Emphasis on the Role of Social Media Designing a Crisis Management Improvement Model with Emphasis on the Role of Social Media 37 52 721106 FA Sajjad Farhang Assist. Prof., Dept. of Social Sciences, Faculty of Command and Management, Imam Ali (AS) Military University, Tehran, Iran 0000-0002-1181-2405 Journal Article 2024 11 03 This research has been carried out to design a model for promoting crisis management with an emphasis on the role of social media among armed forces employees. The research method is qualitatively based on the thematic analysis method. The statistical population included people who had both academic and practical experience in the field of media and crisis management, and finally, 17 people were selected as a statistical sample. According to the findings of the research, mass media have five main functions in crisis management: directing public opinion, monitoring and monitoring the environment, training, informing, and creating public solidarity. The findings of this research show that social media can play a significant role in the country's crisis management, and therefore the officials of the country's military forces are recommended to act based on the presented model to predict the crisis in time, prevent it and prepare to deal with it to pay. This research has been carried out to design a model for promoting crisis management with an emphasis on the role of social media among armed forces employees. The research method is qualitatively based on the thematic analysis method. The statistical population included people who had both academic and practical experience in the field of media and crisis management, and finally, 17 people were selected as a statistical sample. According to the findings of the research, mass media have five main functions in crisis management: directing public opinion, monitoring and monitoring the environment, training, informing, and creating public solidarity. The findings of this research show that social media can play a significant role in the country's crisis management, and therefore the officials of the country's military forces are recommended to act based on the presented model to predict the crisis in time, prevent it and prepare to deal with it to pay. https://www.joem.ir/article_721106_6d586b6f1ef820c88ae0dc8900f63552.pdf